One of the hottest trends seen on the catwalk & high-street S/S14 is the slogan printed t-shirt & accessories.
Designers such as Ashish, Vera Wang and Sister by Sister creations have been translated quite literally to to the high-street. Parental control has been the most popular of the trend – allowing the wearer to express their own unique craziness.
Brands such as ASOS, Topshop and New Look have kept the designs very simple with use of contrasting block colours to make the message stand out as much as possible. We love the casual look that encourages the wearer to say something about their personality, be it ironic humour or empowering messages. The trend has also been used in a cute manner with items such as phone cases to deliver subtle messages.
We predict that the trend will be huge for the upcoming summer festival season!
By Hayley Smeulders